Hi! I'm Tammy.

I help solopreneurs & SME founders escape the Effort Trap by showing them how to
plan better, measure what matters and grow sustainably, without burnout.

For 12+ years, I worked at the intersection of strategy, economics, performance and reporting, in the consulting and energy industries.I learned to turn big ideas into measurable, profitable results guiding $6B+ in capital-investment decisions, averting $1B+ in losses, and helping to deliver $37M in new revenue, proof that good strategy moves real numbers.But by 2022, I burned out.Two more years of sprinting forced me to pause and in 2024, I left my corporate role determined to design work that’s sustainable, meaningful, and human.That reset sparked my mission -
to bring boardroom-grade strategy to the people who need it most:
lean founders trying to grow without losing themselves.Today, I run a lean business helping solopreneurs and SME owners cut through chaos with data-driven roadmaps and grow without burnout.When I’m not mapping out strategies, you'll find me cooking, exploring new cities, indulging my love for fashion, or unwinding with a good crime drama.

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